GroundTruth will remove centroids (locations which correspond to the center of an area but aren’t actually accurate), fraudulent traffic, randomized latitudes and longitudes, and inaccurate carrier IP or outlier signals
#Geolocation xstand software#
You can also use geolocation software like GroundTruth to get more accurate geolocation data. Improving Accuracy With Geolocation Software For example, geolocation data might point to the center of the nearest big city rather than a more precise location. And accuracy is sometimes minimal outside big cities. The information gets slightly less accurate when marketers hone in to the state and city level. So promotions targeting the country as a whole can safely use IP addresses. For example, within the US, IP addresses data is 90% accurate at the country level. It’s worth noting that geolocation information from IP addresses databases is broadly accurate, but not necessarily precise. Paid IP addresses databases are updated more frequently and so are more likely to be accurate.
#Geolocation xstand free#
In general, free IP addresses databases are updated less frequently. These databases collect geolocation data through a combination of Information supplied by users and data mining. There are both free and paid geolocation IP databases. That’s not quite the same as an actual physical address but it’s the closest access point at which that IP address is connecting. Geolocation databases store the latitude and longitude of particular IP addresses. IP geolocation databases are one of the major tools in passive geolocation data collection. Geolocation DataĪs you’ve seen, geolocation is determined by both active and passive location collection methods. However, these databases are useful for advertisers serving up promotions based on the nearest country or city.Ĭross-referencing both types of geolocation data – GPS and IP addresses – can result in more accurate pinpointing of location information. Depending on where the data comes from and how frequently it’s updated, the geolocation data stored in databases may not be totally accurate. For example, internet service providers will know their customers’ IP addresses and their general location. These are usually linked to physical locations in databases. Geolocation data is also collected passively via IP addresses. That’s why it’s often easier to pinpoint device locations in well-connected urban areas than in sparsely connected rural ones. The more of those networks there are in a given area, the more accurate the general location will be. When people have location enabled on their smartphones or other connected devices, the geolocation software can estimate your location in relation to those networks. Geolocation technology works in several ways, collecting location information both actively and passively.įor example, some geolocation platforms can collect real-time geolocation data based on connection to GPS and cellular networks. Geolocation advertising and geolocation mobile marketing use this location data to serve up relevant advertising and marketing campaigns or promotions to audiences based on where they are. This is anything from a laptop or smartphone, to a smart speaker or a fitness tracker.
In simple terms, geolocation refers to the geographical location of a device connected to the Internet. To round it out, the guide will share some geolocation advertising use cases for advertisers, publishers and marketers.
You will learn about different types of geolocation advertising solutions, and the benefits of geolocation advertising. This guide will explain what geolocation is and how you collect geolocation data. With the rise in the number of mobile phone and smartphone users, there’s never been a better time to use this location-based technology. Geolocation advertising is really coming into its own as a way to reach your target customers.
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